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Hair and beauty salons rely heavily on appointments being kept to make the business profitable. Any cancellations or no shows can result in potential revenue loss as well as wasted resources.
SMS messaging is an extremely useful and reliable form of communication to counter act this scenario. One M:Science partner offers a software based solution to a wide number of beauty salons and spas globally. Its software manages appointments and sends out SMS messages to confirm appointments. Currently the system automatically sends these messages two days before the appointment is due.
The other major use of SMS for salons is marketing. SMS marketing has a much greater impact than advertising, email, mailshots or telesales, and provides a direct one-to-one communication method with any customer base. Mobile phone users have constant access to their devices and SMS messages can be received and read instantly – usually within four minutes. This can be really effective for promoting discounts and special offers during quiet periods.
Sending out bulk SMS is also an extremely cost-effective form of communication. Once a message is composed, and a database loaded, a single click is all that is needed to send a message to every intended recipient, wherever they are in the world at a fraction of the cost of other forms of communication.
There are numerous ways that SMS messaging can be exploited to improve communication in the hair and salon trade:
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