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Logistics is a core function for the majority of businesses today as it enables companies to understand and evaluate the entire flow of operations, from the very start of the supply chain right to the end - the point of consumption. However, the supply chain is extremely complex and sometimes unpredictable, having to contend with a number of differing factors such as information, transportation, inventory, warehousing, packaging and disposal, which are all reliant on a network of independent, yet interconnected, moving parts. Managed well though, organisations can reduce costs, become more efficient, and ultimately increase turnover and profit.
As with any element of business, a key attribute that contributes to good logistics management is communication, and SMS messaging can play a pivotal role. It can be easily integrated into existing systems or processes, and provides a cost effective, quick and reliable way to communicate with contractors, customers or employees.
For drivers or contractors on the move, it is the easiest way to contact them, providing a simple, yet effective two-way communication channel. Changes in drop off or pick up schedules, correct contact details or time tracking can all be communicated by a simple click of a button.
SMS messaging is also the most effective method to communicate with customers. The majority of people have their mobile phones within close proximity and research has shown that people are more likely to see, read and act on messages through their phones than any other form of communication - 90% of text messages are read within four minutes. Sending out notifications to customers regarding a delivery status, proof of delivery or update on a service can significantly improve customer relationships and loyalty.
There are a number of different ways that SMS messaging can be exploited to improve logistics management:
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