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With 92% of UK adults owning a mobile phone, all of which are capable of receiving SMS messages wherever they are in the world, carefully created SMS campaigns can be more effective, reliable and cheaper than any other form of marketing activity.
People are more likely to see, read and act on messages through their phones than any other form of communication. According to many reports, 97% of text messages are read and 90% of these are read within four minutes.
SMS marketing has a much greater impact than advertising, email, mailshots or telesales, and provides a direct one-to-one communication method with any customer base, as well as a reduction in marketing overheads. SMS marketing can generate greater brand awareness and also provide new opportunities for revenue generation.
Lings Honda, part of the Lings Group, often run events with its motor cross, powerboat, and racing teams, and rents a shared short code, which it advertises at events to market competitions. Whilst earning them revenue, the short code is also capturing valuable customer data for future SMS marketing.
Worthing Borough Council actively uses two-way SMS messaging within its Leisure Development department, concentrating on the younger generation. It actively sends SMS messages out informing young people of sporting activities and events.
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