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Text message voting has firmly established itself as an integral medium, thanks in no small part to reality TV shows such as Big Brother, The X Factor and Pop Idol. However, the medium is increasingly being adopted by forward thinking organisations such as councils, which have realised that text voting can be used to help broaden participation in events such as their own local elections.
Improving the participation of younger members of the community is one of the key reasons for the excitement surrounding text message voting, as it is a medium that is fully integrated into their everyday lives.
With the M:Science secure IP Service there is no limit to the number of inbound numbers you can have. Therefore, you could setup different inbound numbers for different purposes. If you lease a dedicated inbound number you have the choice of routing all messages sent to this number to one or more users or allocating any number of keywords such that when a message is sent to the number which corresponds with a particular keyword, it will get routed to any selected user - for example, a different inbound number for each department, building or region of an organisation.
“We believe that text messaging is an extremely suitable service to offer young people within the borough as this is increasingly becoming the key method by which they communicate.” said Alison Bellamy of Kingston Borough Council. By enabling voting by SMS Kingston Borough Council is hoping to increase the involvement of young people in Youth Parliament elections and their Youth Advisory Council.
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